What You Need to Know About AI Content Generation
Before Sending a Prompt
The basics everyone should know
The copywriter profession is dying. We'll see a dramatic drop in the cost of human services and fewer orders. Copywriters will stick around — like librarians. If you're launching a startup or any marketing effort — this is for you. I'll break down the basics of AI content generation that everyone should know before sending a prompt.
Copywriters: The New Librarians
I've worked with AI models a lot — content projects, marketing, all of it. And I can say with certainty: the copywriter profession is dying. We'll see it in the form of a dramatic drop in the cost of human services and the volume of orders.
Copywriters will stick around, but there won't be many of them. You know, like librarians — the profession exists, but who cares. I care mostly about marketing, so that's what I'll talk about.
The Foundation: Be Clear
If you want to launch a startup, a project, or anything small — the foundation of marketing for such projects is always the same: explain clearly what your product does.
There are tons of gypsy frameworks from various gurus. And the problem with all these frameworks is that you can't figure out on your own whether this speaking style suits you. Because a speaking style imposes a lot of restrictions.
⚠️ Rule #1
When you're generating something through AI — don't invent tone-of-voice guidelines and writing styles. This dramatically reduces your probability of success, because you're playing a massive roulette.
Your Prompt Should Be Simple
A marketing prompt about "how to write content" in Claude or GPT should be like this: what you write should be clear to you and everyone around you.
Okay, maybe the name will be a bit boring, the description boring. But the value of everything is that it's clear to everyone. And a person — not super obvious but still — if they understood this isn't for them, that's already a certain success in the description. Because that's a result too.
Our task isn't to make a fancy description, but to make it so that out of a hundred people who randomly land on your page, a normal potential customer thinks: "Oh shit, this is for me." So they can relate: yes, they're selling to me.
The First Rule: Write Clear
The first thing you need to do in AI before you start writing content — is to expect from itself that you need to write clearly. That's it. No styles and stuff.
✅ Life hack: The Rush Test
There's a ghetto way to test if your text works. Save it to your phone as a message. Then when you're rushing — try to read it. You're late for something, walking out the door, your mind is elsewhere. If you skip it and don't read — it's garbage. Your brain tells you immediately.
How to Describe Your Product When You're Not a Marketer
When you've figured out you just need to be clear, the question becomes: how do I describe my product?
Here's the thing — you're a developer, a coder, you're not a marketer or a brand strategist. There are two hacks here that almost always work.
Hack #1: Steal from Your Competitor
If you don't know how to describe your product — just go to someone's website and ask AI to copy their style.
I'm already making money on this. This approach dramatically reduces the probability of failure, because we're using wordings, words, interpretations that have likely already been validated by money. It won't be terrible — it's a good starting point.
Summing up: if you can't write and don't know anything about it — just steal from your competitor. You'll continue not knowing how to write, but at least you'll have a starting point.
Hack #2: Record Voice Memos
If you need a unique description and you can't write — and life has turned out such that you don't want to copy competitors — then just record voice memos.
Every AI does transcription now. Just talk for 20-30-40 minutes about your product. This is good content because your personal musings about what you built — that's gold.
Start with answers to simple questions:
- What's the product?
- Who's the audience?
- Who are you selling to?
- How much money do you want to make?
Answer those, and AI can learn faster, more accurately, and better about your queries. Just record voice memos, ask the agent to generate a summary — and that's already enough to have a starting description.
Description Sizes: S, M, L
Lean marketing is when you have descriptions at different sizes:
Size S — this is a clean headline on your website or when a user has to sell your product themselves. Literally 3 sentences, a couple of lines, so your entire customer base can explain what you do.
Size M — this is when you have a paragraph, partner links, and other stuff that requires that paragraph. Here you can go a bit further.
Size L — this is just a collection of everything possible about the brand: facts, numbers, other stuff that just sits there.
Why Copywriters Aren't Needed Anymore
The complicated topic about how AI text is bad — that's all unprofessional rambling. Better not to look at it.
Let's come to what AI actually does in copywriting: the task of being understood.
The audience decides unambiguously because they have dictionaries. AI operates on dictionaries. It can work with good context precisely. All these linguistic theories and stuff are loaded into it.
💡 The Main Point
All this work is now done better by AI. And that's what you should use. The copywriter profession isn't needed by anyone anymore simply because AI has taken that task — if the goal is to be understood.
Takeaways
- Be clear. No styles and tones — just explain what you do.
- Steal from competitors. This is a proven path to lowering failure probability.
- Record voice memos. 20-40 minutes of product musings = ready content.
- Keep 3 description sizes: S for headlines, M for paragraphs, L for the full description.
- Copywriting is dying. AI solves the "being understood" task better than humans.
📝 This article is based on my notes from working on dozens of content projects. If you want to discuss content generation for your business — DM me on Telegram.