Agency partner program
White-label lead generation capacity, priced as a cost basis rather than a tool subscription
Agencies do not buy lead lists; they buy capacity that behaves predictably. This is the production layer behind an agency's own outbound promise: segments built from public sources, every host checked live, every address matched to its own domain, the sending run under your brand. You invoice the client at your price. The cost basis is published: $900 one-off Sprint, $1 900/month Engine, $2 900 Full Build.
Three ways an agency plugs this in
Overflow capacity
Your team is at the ceiling and a client wants two thousand more touches this month. You buy the production run: segment, checking pass, copy, sending infrastructure, read-out. Delivered as your campaign — my name does not appear in anything the client sees.
Typical shape: one Sprint per extra campaign.
White-label retainer
A monthly loop under your brand: new segment each cycle, verification, sends, replies worked, a read-out you can paste into your own client report. You keep the client relationship and the margin between the cost basis and your retainer.
Typical shape: Engine, month to month.
Per-project build
One long cycle where the machinery is the deliverable: segment logic, verification pass, sending setup and measurement, handed over so your team runs it afterwards.
Typical shape: Full Build, with handover.
What each partner run actually contains
Segment from public sources
Rows come from sources that publish a company domain in a structured field: hiring threads, directories, package registries, launch posts, catalogue listings. The domain never comes from the body text of a post, and a row without a domain is dropped rather than guessed. Working file today: 7 503 rows from 46 sources.
Verification before anything is sent
Every host is requested live and has to answer with product signals before the row is kept; every address has to sit on the domain it claims; the address is SMTP-checked before the send. The pass usually removes about a third of a bought list — that removal is the deliverable, not a failure.
Sending under your brand
Sending domains, mailboxes, throttling, warm-up state and the reply loop are configured for your client, not for me. Copy is written to the segment, with your client's proof in it, and every touch is measured so the next cycle is a decision rather than an opinion.
A read-out you can forward
Sent, delivered, replies, positive replies, booked conversations, per segment, with the raw rows attached in CSV and JSON with the source column intact. Nothing in the report depends on trusting me: it is the same data you already hold.
The countable part: yield by source family
Partners ask the same question first — how much of a segment survives. Measured on the working file, not projected:
| Source family | Rows kept | With a published address | Yield |
|---|---|---|---|
| Agency directories | 492 | 492 | 100% |
| Hiring threads (Who is hiring, 2024 → Sep 2026) | 2 792 | 304 | 11% |
| YC company directory (website field) | 548 | 265 | 48% |
| Whole file | 7 503 | 1 305 | 17% |
Counted 19 September 2026 from the same file used for client runs. Agency directories come in at 100% because the listing itself publishes the address; hiring threads sit far lower because a job post usually carries a domain and no mailbox. The YC directory ships no contact field at all, so those addresses were collected afterwards from the companies' own pages. That difference is what tells a partner which source to buy for reach and which for contactability.
What stays yours
- The client. Every deliverable leaves this pipeline under your name. No co-branding, no footer, no "powered by" unless you want it.
- The data. CSV and JSON, source column intact from the first delivery, delivered once and never resold. The same segment is not run for a second agency in the same niche.
- The margin. The published cost basis is what the work costs you. Your price to the client is yours.
- The method. You get the segment logic and the verification pass described in plain language, so an in-house team can take it over without a migration project.
Questions partners ask before the first run
What does the white-label arrangement cost an agency?
The same published scopes apply: $900 one-off Sprint, $1 900 per month Engine, $2 900 Full Build. There is no separate partner price list and no reseller licence fee — the cost basis is the public price, and the margin to your retainer is yours. Data and mailbox costs are never inside the fee.
Is the niche exclusive?
Exclusivity is per vertical and per sending domain, agreed in one line before the first run, because that is the part that actually collides. Once a partner runs a vertical, the same segment is not run for a second agency.
Who signs the client contract?
You do. There is no direct relationship with your client, no shared inbox, no meeting between us unless you invite one. If a client asks who produces the work, that is your call to make.
How fast does the first batch arrive?
The first segment is usually usable within days rather than weeks: sourcing is scripted and verification runs before the send, so the slow parts are the copy and the warm-up of the sending domain, which run in parallel. A Sprint that starts with a defined segment ends with touches out and a first read-out.
What if the client's own list is the input?
Then the first pass is quality rather than acquisition: domains folded to their root, rows without a domain dropped, duplicates collapsed, live check, address matched to its own domain, SMTP check. What survives goes into sending; what does not is delivered as a separate file so you can show the client why the count changed.
Related: marketing engineer for agencies — the verdict-date arrangement behind each client · the engagement and the published scopes · data enrichment — what a verification pass appends and what it cannot · outsourced SDR — what changes when the sending seat is rented instead.
One line is enough to start
Vertical, volume per month, and whether the client already sends. If it fits, the answer is a cost basis and a date; if it does not, the answer is no.
Related: Outbound pilot — the pilot run white-label, when the client and the margin stay with the agency.
Related: lead list verification — the reject file agencies can hand to their own clients as proof of work.