Axel Freeman

Proof, not adjectives

Every claim on this site has a URL under it. Below is the full list of what this offer has put online — pages, packages, articles, pull requests — so you can check the work before talking to me. Nothing here is a promise: each line is a live link.

What the offer is

The service, priced

Three packages (Sprint $900, Engine $1900/mo, Full build $2900), FAQ, schema.org Service/Offer.

Scope of work

What is inside the retainer and what is explicitly not — one page you can forward to a client.

Pricing comparison

Agency vs freelancer vs marketing engineer, line by line, with the cost model behind each column.

What shipped

Twelve artifacts from this campaign with their live links — the fastest way to judge the work.

Pages written for the questions people actually type

Marketing engineer for agencies

A roster is not one funnel: every client carries its own floor and read-out date (13,914 per arm; 27,828 in total), a client at 2,000 contacts a month needs 14 months, and the smallest client readable inside 6 months is 4,638 a month.

Marketing engineer for marketplaces

Two funnels that must be readable at the same time, liquidity as the readable unit, why each side needs its own floor (13,914 per arm; 27,828 in total), and the four decisions taken before the first contact.

Marketing engineer interview questions

Six questions and what each answer really measures, the volume a verdict needs (13,914 contacts per arm; 27,828 in total; 56 days at 500 contacts a day), and the four things the interview cannot decide.

Marketing engineer for B2B

The four definitions — lead, source, reply, volume — that have to match before a B2B channel can be judged, the five things that exist before the first send, the contact floor an honest test needs, and the sending ramp. Also on dev.to.

Marketing engineer for SaaS

The five numbers most SaaS plans are missing, where the stack stalls, and what ships in the first engagement.

Marketing engineer vs freelancer

The buying decision written out: who owns the number, how the work is checked, and six questions whose answers you can verify before paying a retainer.

How to become a marketing engineer

Five steps and the artifact types that replace a portfolio of screenshots — written the same way the offer pages are: every claim openable.

Marketing engineer services

The seven deliverables in one list, and the receipt behind each one — pages, packages, repositories, free tools.

AI marketing engineer

The machinery, not the deck: agent skills, quotable pages, automation and kill rules — and what can be opened before paying.

Growth engineer for hire

One path built, instrumented and measured — the role, the packages and the test that separates an engineer from a marketer.

Marketing engineer cost

Sprint $900, Engine $1,900/month, Full build $2,900 — and the comparison with a freelancer, an agency and a hire.

Free tool: kill-rule calculator

Wilson interval plus the rule of three — the floor under “it is working”.

Done-for-you lead generation

What a done-for-you pipeline actually contains, and where the handoffs are.

How to hire a marketing engineer

The four signals that separate an engineer from a channel operator.

Distribution as a service

Publishing is half the job; the other half is making the published work get read.

Answer engine optimization

Getting quoted by AI answers: structure, schema, and the crawl paths that matter.

Marketing engineer vs agency

Where an agency earns its margin and where an engineer removes it.

Fractional marketing engineer

The part-time seat: what the fixed monthly block contains and how it differs from a fractional CMO.

Code and tools you can run right now

npm: marketing-mindset

The operating mindset as an installable agent skill — npx marketing-mindset.

npm: marketing-mindset-mcp

The same skill exposed as MCP tools: section index, test-size math, kill rule.

Free tool: email test planner

Enter a reply rate and the lift you care about — it returns the volume a test needs before a verdict.

Open source skill

SKILL.md, AGENTS.md, Q&A pages — MIT, on GitHub, release v1.0.3 tagged.

Q&A pages

Test-size and channel questions answered as standalone pages.

Article on dev.to

What a marketing engineer does that an agency invoice does not cover.

How to check any of this

Open the link. If a page 404s, or a package does not resolve, that is a fact about my work and you should treat it that way. The same applies to numbers: where a figure appears on this site, it comes from a public source — a registry, a crawl index, or a report generated from my own analytics.

Ask for the working session