Done for you · fixed scope · fixed price
Done-for-you lead generation: what actually ships
Most lead-gen retainers sell activity. This is the version where every week ends with a file on your domain, a link you can open, and a number you can argue with.
What is built, in order
Offer that can be judged
Who it is for, what it replaces, what it costs, what happens on click. Written into a live page, not a positioning deck.
List and criteria
Who gets contacted and who is explicitly excluded — the exclusion list is usually where the wasted money was hiding.
Sending that survives
Domains, SPF/DKIM/DMARC, warm-up, per-mailbox limits. Outbound does not start until this checklist passes.
Test with a kill rule
Required volume is computed from your baseline and the smallest difference you care about — before the test starts, not after.
Inbound layer
Indexed pages under the queries your buyers type, structured data, a free tool worth linking to.
Measurement and handover
Events wired to the funnel, index status per URL, and the whole thing handed over running.
What it is not
- Not a bought contact database resold at a margin.
- Not unlimited anything. Scope is fixed, so the price is fixed.
- Not a contract you cannot leave: the monthly loop cancels with 14 days notice.
- Not a promise of leads. Promises are worth nothing; the volume math in the test plan is worth something.
Questions people actually ask
What does "done for you" mean here exactly?
It means the thing is built and reachable at a public URL before you pay the second invoice: the page, the tool, the send infrastructure, the measurement. You review artifacts, not slides.
Do you guarantee a number of leads?
No, and anyone who does is selling you a discount on their credibility. What is guaranteed is the volume of work, the artifacts and the kill rules: every test states in advance how much volume it needs to be readable.
How long before anything is live?
The first live page is normally up inside the first working week of the Sprint package. Cold outbound only starts after the sending domain passes the deliverability checklist.
Can this run next to an existing agency?
Yes. The usual split is: the agency keeps the brand work, this work builds the measurable acquisition layer and hands you the files.
Next step
Tell me what you sell and what you have already tried. I answer with a fixed scope and a price, not with a call to "explore synergies".
Related: Outbound pilot — what the first fourteen days look like inside the done-for-you engagement.
Related: lead list verification — the checks that run before anything is sent on your behalf.
Related pages
Marketing engineer for B2B — the lead, source and reply definitions that decide whether a channel can be judged, the five things that exist before the first send, and the floor an honest test needs.
Marketing engineer job description — the four decisions and six lines to write instead of a tool list, the artifact due each week, the volume a strict test needs, and a free generator.
Marketing engineer retainer — the invoice line by line, the four decisions a retainer cannot make for you, and how many honest tests a month can actually hold at your volume.
Marketing engineer for fintech — why the readable unit sits after identity and funding, the volume a verdict needs, and the stop rule that has to exist before the spend.
Marketing engineer for devtools — why the readable unit is the first successful call rather than the signup, the volume a verdict needs, and the stop rule that has to exist before the spend.
Marketing engineer interview questions — the six questions that separate an engineer from a marketer with tools, what each answer really measures, the volume a verdict needs (13,914 contacts per arm; 27,828 in total), and the four things the interview cannot decide.
Marketing engineer for marketplaces — two funnels that must be readable at the same time, liquidity as the readable unit, why each side needs its own floor (13,914 per arm; 27,828 in total; 70 months for a 400-seller-a-month supply side) and the four decisions taken before the first contact.
Marketing engineer for agencies — an agency cannot pool its clients' traffic, so every client needs its own floor and its own read-out date: 13,914 per arm (27,828 total), 14 months for a client at 2,000 contacts a month, and 4,638 contacts a month as the smallest client readable inside 6 months.